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de PEDRO NUENO
de PEDRO NUENO
Entrepreneurship continues to gain attention on a worldwide basis. It is the best way to renew society and to build a strong and diversified economy. Entrepreneurs follow a process: identify an opportunity, transform it into a business, stimulate it to grow. This is easier to say than to do it but, fortunately, over
the years a lot of knowlwedge has been created which facilitates the entrepreneurship process.
Entrepreneurial knowlegde includes unquestionable frameworks like the "business plan" but also builds on relevant frameworks from different business areas: valuing a company and measuring the creation of value, creating and motivating an appropiate team of people, maintaining a good relationship with partners, investors, relevant early clients.
This book addresses all these fundamental aspects of entrepreneurship adopting a new perspective to look at it: email between all the parties involved. This builds on the success of the approach of a previous book: Letters to a Young Entrepreneur. As the shift from letters to emails suggests it is obvious that our society changes a lot and this change is the result and the source of entrepreneurial opportunities.
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