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It’s all in the mind discover the secrets behind the drive to buy.
Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don't want), and what really motivates them to action.
In The Truth About What Customers Really Want, world-renowned customer behaviour expert Michael R. Solomon brings together the 50 absolutely crucial facts and insights you must know to successfully attract andkeepprofitable customers.
• How changing gender roles are impacting marketing
• How to shape your brand's personality
• Market by lifestyle
• Build brand communities and consumer tribes
• How to generate low-cost buzz via guerrilla and viral marketing.