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The book is intended for several types of readers. Private Equity andVenture Capital professionals and students looking for in-depthanswers to questions related to seeking alpha in the context ofalternative asset investing will find that our value creation model is supported by detailed discussions in cach of the eight chapters ofthe related academic and industry literature. Those with limited timeof shorter patience will likely find the step-by-step-model_along with the supportin case studies_laid out in the second half of eachchapter to be most helpful. Finally, this book is for anyone_anemployee, an investor, or an owner_who seeks to create value andimprove performance in any business.