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de BASTOS BOUBETA, ANA ISABEL
de BASTOS BOUBETA, ANA ISABEL
A good professional window dresser must be innovative and creative,intuitive and resourceful, i.e., an artist with a technical andcommercial base. They must also possess artistic, marketing andtechnical skills. Moreover, an excellent sense of colour and light and an ability to create scenic displays is also important. Thishandguide, published by Ideaspropias Editorial, is a practical guideto the techniques, methods, materials and procedures entailed in theart of window dressing. It also includes resources and real examplesthat will guide and facilitate your work when designing a shop window. The aim of this training material is give you the knowledge of how to develop the design of a window display, by applying window-dressingtechniques based on previously-identified technical, marketing andaesthetic objectives. This practical guide is a reference for allthose wishing to design and assemble a window display.
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