ENGLISH FOR SUCCESSFUL INTERNATIONAL COMMUNICATION (Libro en papel)

de SCHLOSSER, MATTHEW J.

Sinopsis

English for Successful International Communication (B2), speciallydesigned for young adults studying Business English at B2 level inSpain, is divided into fifteen 10-page units. Each main unit isdivided into three sections: Reading, Listening and Looking atLanguage, while Put it into Practice tasks, involving students inresearch and presentation projects, are intended to conclude eachunit in a meaningful way. In addition to the main units, after everythree units there is a Revision & Extension section, students reviseand further develop their understanding of important vocabulary andlanguage items previously dealt with. Interspersed throughout thebook are five Business Skills mini-units and five Work on Writingmini-units. In the former, students are introduced to a topic, givenadvice experts in the field and then asked to practice each skillthrough role plays and informal presentations, in the latter,students are provided with writing tips and asked to analyze awork?related text type before being given the chance to write asimilar text of their own. English for Successful InternationalCommunication (B2) was born out of ESIC’,s 5 Cultures Program,which incorporates the areas of Service to Stakeholders, Excellence,Responsibility, Diversity and Innovation. The innovative content andsubject matter of each unit was selected with Business students—,specifically, ESIC stakeholders—, in mind, and isintended to reflect material they deal with in their degree programcoursework. The diverse range of topics is designed to help studentsnot only to further develop their linguistic skills, but also tothink more critically about the world around them. In an effort topromote increased excellence, E.S.I.C. (B2) includes professionalguidance and practical insights into emerging topics in the world ofBusiness, Marketing and Advertising (e.g. Corporate SocialResponsibility, Big Data and Influencers).